Prompt gaps

A prompt gap is a prompt that received an answer in the period, where your brand was not mentioned at all. It is the same information as Visibility, turned from a score into a list of specific questions you are losing.

How gaps are identified

A prompt is listed as a gap when, in the selected period:

1. it produced at least one answer, and
2. none of those answers mention your brand.

A prompt with no answer in the period is not a gap — there is no evidence either way, and listing it would send you chasing a collection gap instead of a market one.

Gaps recompute with the period. A prompt you were absent from yesterday but appear in today drops off the list.

Why gaps matter

Percentages tell you how you are doing; gaps tell you what to do next. Each entry is a real question a customer might ask, together with the fact that the assistant answered it without you.

The list is most useful read as clusters rather than line items:

• A cluster around one product feature usually means the feature is missing or thin on the pages assistants read.
• A cluster around comparison prompts ("X vs Y", "alternatives to X") means competitors own the comparison content and you are not part of that conversation.
• A cluster around one geography or language points at coverage rather than content — see Geographies & languages.

Working through the list

1. Open the prompt and read the answers. Which brands were named instead, and what were they credited with?
2. Check the sources for those answers in Citations & Sources. The gap is usually a source gap first.
3. Fix the source, not the prompt. Rewriting your own page so it actually answers the question is what moves the metric; the prompt itself is only the measuring instrument.
4. Re-check after the next update. Gaps close as new answers come in — see Data freshness.

Reading the list carefully

• A long list on a new account is expected. It is a baseline, not a regression.
• Some gaps are correctly lost. A prompt about a product you do not sell should be a gap; either accept it or stop tracking the prompt.
• Gaps are per brand. Switching brands changes the list entirely.

Related metrics

• Visibility — the same fact as a percentage
• Citations & Sources — why the gap exists
• Prompts tab — editing what you track