Onboarding walkthrough

Onboarding is a linear wizard. You can move back and forth between steps, and everything it sets up can be edited afterwards from the dashboard.

Brand basics

Brand name and website. The name is what is matched against AI answers; the website is what the site audits and source attribution use. Use the domain you control, without protocol or path — example.com.

Name variations. Add every form a customer or a journalist might use: abbreviations, the legal entity name, a former name, common misspellings, transliterations. Each variation you add is another way a mention can be recognised; each one you skip is a mention that quietly does not count.

Be careful with variations that are ordinary words. A variation like "Apple" in a fruit-adjacent industry will pick up mentions that are not about you and inflate Share of Voice.

Market

Country and industry set the market context: which topic suggestions you are offered, and which country the groups created here are pointed at. The country you pick becomes the default for new prompt groups — the group is what actually carries it, so a second market later means a second group rather than a change here.

Both are editable afterwards. See Geographies & languages.

Building your prompt set

Onboarding offers three routes to a starting prompt set. They are not exclusive — most accounts use two.

Suggested topics. Pick topics that match what you sell; each comes with ready prompts. Fastest route to a baseline. A group created from a topic inherits that topic's country and keeps it.

From your search data. If you connect Google Search Console, the questions people already reach you with are turned into prompt candidates. This is the highest-signal route, because it starts from demand you have evidence for.

Generated from your topic. Onboarding can propose prompts built around what you sell, which you then review one by one — keep, edit or drop each.

Whichever route you take, the last prompt step is a review: every proposed prompt is editable before it is created. Writing prompts from scratch and uploading a list are done afterwards in the Prompts tab, not here.

What makes a good prompt

• Ask what a customer asks, not what you want to rank for. "best CRM for a small agency", not "CRM software".
• Prefer full questions over keywords. Assistants answer questions; a two-word phrase produces a vague answer that measures nothing.
• Do not put your brand in the prompt. Asking "is Acme good?" guarantees a mention and measures nothing. Track the questions where you have to earn the mention.
• Cover the funnel — category questions, comparisons, alternatives, and problem-shaped questions.

Competitors

You will be offered a set of likely competitors and can add your own. This list is the denominator for share of voice and the ranking on the dashboard.

Keep it to brands you genuinely compete with in answers. Adding a giant that appears everywhere makes every share look small without telling you anything actionable. See Competitors.

Review and finish

The last step summarises the brand, prompts and competitors. After finishing, prompts enter the collection schedule and the dashboard fills as answers arrive — see Data freshness.

Changing your mind later