Prompts tab

The Prompts tab is where your measurement set lives. Everything on the dashboard is an aggregation of what you configure here.

Groups

Prompts live in groups, one theme per group — a product line, a stage of the funnel, a market. Groups matter because metrics are calculated per group: a single "everything" group produces one blurry average, while five focused groups tell you which categories you own.

You can rename groups, reorder them, and drag prompts between them. Moving a prompt does not lose its history.

Adding prompts

Write them directly. One question per prompt, phrased the way a customer would ask.

From suggested topics. Pick a topic relevant to what you sell and take the prompts that come with it.

From your search data. With Google Search Console connected, the queries you already appear for become prompt candidates — the strongest starting point, because the demand is proven.

Bulk upload. Upload a list of prompts. Nothing is created straight away: you get a review step first, where rows that closely match an existing prompt are flagged so you can take that one instead of adding a near-duplicate to your set.

Scheduling

Each group carries a schedule that controls whether its prompts are refreshed on the regular cycle. Turning it off for a group freezes it: existing data stays, no new answers arrive, and no allowance is consumed. Useful for a seasonal set you do not want to retire.

See Data freshness for how often enabled groups refresh.

Inspecting a prompt

Opening a prompt shows the answers it produced, with your brand and your competitors' names highlighted in the text, plus the sources cited in that answer.

This is the ground truth behind every metric. When a number looks wrong, read three answers — it is almost always faster than reasoning about the aggregate.

Each group also keeps its report history: the individual runs behind the aggregated dashboard, opened from the group itself. Use it when you need to know what a specific day looked like rather than what the period averages to.

Curating the set

• Remove prompts you cannot win and do not want. A prompt about a product you do not sell is noise in every metric.
• Split prompts that mix topics. "pricing and integrations for X" produces answers that measure neither well.
• Keep phrasing stable. Rewording a prompt makes its history incomparable — add a new prompt instead if you want to test a phrasing.
• Watch the count. Every prompt consumes collection allowance on every cycle; see Trial and paid plans.

Related

• Prompt gaps — prompts you are absent from
• Core concepts — prompt, group, answer
• Onboarding walkthrough — what makes a good prompt