Competitors tab
Choosing which brands you are measured against, and reading the side-by-side comparison.
Competitors are not a passive list — they define the denominator for Share of Voice and the ranking shown across the dashboard. Curating them well is the difference between a comparison that guides work and one that flatters or discourages.
Managing the list
Add a competitor with the name customers use and its website domain. As with your own brand, add name variations: a competitor written two ways is undercounted, which quietly overstates your own share.
Suggested competitors. The product proposes brands that appear alongside you in your answers. This is worth reviewing periodically — the brands that show up next to you in AI answers are not always the ones you consider competitors in the market.
Remove competitors you do not actually compete with. Every removal changes share of voice for everyone, so avoid churning the list mid-analysis.
The comparison view
Every tracked brand appears in one table with:
| Column | Reads as |
|---|---|
| Visibility | How often the brand appears at all |
| Share of Voice | How much of the total brand talk is theirs |
| Position | How early they are named when present |
| Sentiment | How favourably they are described |
Each with its change against the previous period.
Reading it
High visibility, low share of voice — mentioned in many answers, briefly. Broadly known, rarely the recommendation.
Low visibility, high share of voice — dominant in a narrow slice. Usually a specialist who owns one topic; check which group.
Strong position, weak visibility — named first when named, but rarely named. Often the profile of a strong brand with thin content coverage; the fastest kind of gap to close.
Rising visibility across every competitor but you — not a competitive loss but a coverage change. Check whether new prompts entered the group.
Choosing the set
- Real rivals only. A market giant that appears in every answer compresses everyone's share without telling you anything you can act on.
- Include the ones that beat you in answers, not just in revenue. The suggested list surfaces these — a small specialist can dominate a topic.
- Keep it stable. Changing the set changes share of voice retroactively, so period-over-period comparisons only hold when the set holds.
- Watch ambiguous names. A competitor whose name is a common word will pick up mentions that are not about it and overstate its share.
Related
- Share of Voice — why the set is the denominator
- Position — how ranking within an answer works
- Prompt gaps — the prompts your competitors win
Updated 2026-08-03